Lucky Charms Adds Deliciously Magical New Marshmallow

Lucky Charms Adds Deliciously Magical New Marshmallow

Say hello to the mythical unicorn!  The unicorn marshmallow will majestically gallop into cereal bowls worldwide this month!

Lucky Charms hasn’t added a new marshmallow in over a decade.  But, this also means they’ll phase out one of their former staples to make room for the unicorn.  And, the marshmallow getting the boot is… the hourglass.  Okay, sigh of relief.  If they axed the heart of the red balloon, I’d flip something twice my weight to prove how upset I’d be.

But, considering the hourglass has only been a part of the magical cereal for about 10 years, its farewell is being met with… radio silence.  I guess people really didn’t care about it after all.  Then again, we’d all choose “unicorn” over “hourglass” ANY day.   Talk about a major upgrade!

Josh DeWitt, marketing manager of Lucky Charms, says they had children choose the new marshmallow.  A choice, he adds, that was completely unanimous.

“Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age. That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

It’s the first marshmallow ever created by kids, too!

So, now the new lineup is: Hearts, stars, and horseshoes, clovers, and blue moons, pots of gold, and rainbows, and the red balloon.  Wait, hold up, that’s not right.  I’m singing the jingle I learned in the 90’s.  Okay, back up, rewind, and let’s take it from the top again.

The real lineup is: Hearts, stars, and horseshoes, clovers, and blue moons, rainbows, red balloon, and the unicorn.  Yum!

Are you excited about the new marshmallow?


Image credit: Jenniveve84 / iStock / Getty Images Plus / Getty