"BON JOVI Because We Can - The Tour" is hitting arenas and stadiums across the globe in anticipation of their new album, What About Now. The new album's first hit single, "Because We Can," was the biggest single launch in the iTunes era of the band's storied career, hitting the iTunes Top 5 in 24 countries and reaching #1 in 12 countries. The "Because We Can" video was directed by actor and acclaimed documentary filmmaker Fisher Stevens.
The album cover for What About Now has also unleashed an exciting and unprecedented interactive experience for fans via the free Bon Jovi App. This mobile application is at the heart of What About Now and "BON JOVI Because We Can - The Tour" - tying together the latest content with cutting edge augmented reality, an image recognition technology for smartphones and tablets that creates an interactive "wow" experience. Point the Bon Jovi app at the What About Now artwork wherever it appears, and see the album artwork come to life in front of your eyes. This is something you have never seen before!