First Christmas Ad has Aired! Too Soon?!

So it begins.. the first Christmas television ad has aired thanks to Kmart. With more than 100 days before the holiday, Kmart REALLY wants you to know that they have free layaway.

Personally, I think it's too soon.It doesn't even feel like fall yet! Let the leaves change colors, let Halloween happen first, no? That's just my take, what do you think? Do you start your holiday shopping this early?