More and more car makers are saying that companies should design cars suitable for high heels and with comfy seats, so that women actually want to drive them.
Instead, car companies are paying more attention to a car's horsepower than to things like the effect of high heels on leg-room, and whether seats fit women's backs better than men's.
Research has showed that half of all women are unhappy with their cars and three-quarters of them feel ‘misunderstood' by car makers.
Execs feel a need to train more women engineers, who can help design and create the 'female-friendly' cars of the future.
Women are also the key influence in seven out of ten car purchases.
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