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With flowing brown hair and his signature fedora, James Bay didn't embody the traditional male pop artist look.
He broke into the music scene with his first single, "Hold Back the River," and followed up with his signature hit, "Let It Go." His Grammy performance with Tori Kelly is credited as his big break, as it was the most Shazamed act of the night and, shortly after, his sales exploded by nearly 500% on iTunes. "Let It Go" is certified 2x Platinum while "Hold Back The River" has been re-released.