Today*s Star - Ruth B

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Ruth B proves that the song hook is its most powerful tool

A six second clip of "Lost Boy" on the video sharing app, Vine, was all she needed to launch into super stardom.  Ruth admits she was just tinkering on the piano and coming up with words for the video, but the lyrics "I am a lost boy" resonated with viewers and went viral.

Soon, she was uploading six second snippets of the song as she worked on it in chunks until, finally, she uploaded a lyric video.  The single was quickly certified gold and still climbing the sales and Billboard chats!

Ruth's haunting vocals and simple lyrics show a vulnerability that is rarely seen in music.  Plus, with the simple piano riffs, listeners have an easy time visualizing the story Ruth weaves for us.



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