MUNDANE MYSTERIES: Who came up with the “Spirit Halloween” pop-up store idea?

MUNDANE MYSTERIES: Who came up with the “Spirit Halloween” pop-up store idea?

We are right in the time of year where you see the Spirit Halloween stores pop up all over the place in abandoned store fronts.

The idea was founded by a guy named Joe Marver who launched the first Spirit Halloween store back in 1983. The “spirit” in Spirit Halloween doesn’t actually refer to ghosts or anything Halloween related though. He called the stores Spirit Halloween as a riff on his original business, which was called Spirit Women’s Discount Apparel.

Happy Halloween shopping!