MUNDANE MYSTERIES: Why is everything red in stores during the holidays?

Shopping trolley with gift boxes and brenches of fir-tree with decoration on a green background with light of garland. Christmas and New Year sale.

MUNDANE MYSTERIES: Why is everything red in stores during the holidays?

Christmas is around the corner, the holiday season is here. That means you’re probably shopping nonstop lately. But why is “red” the color every store decides to use for decorations and ads this time of year?

There have been research studies done by the retail industry which show that consumers spend more money when they see the color red. So it all comes down to the psychology of shopping.

If you want to save money this season, just don’t look at the color red I guess.

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