We all remember doing the ice bucket challenge back in 2014. It was everywhere. Celebrities, athletes, everyone you know showing up in your feed dumping a bucket of ice cold water over their heads and tagging three people they know to do the same. It was a fun creative way to bring awareness to ALS.
Now, years later the FDA has just approved an new drug which was partially funded by money raised from the Ice Bucket Challenge. So that few minutes of freezing cold water over you head is now paying off to help a lot of people.
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